What is social media? Online platforms for willingly sharing information about our lives, including posts, photos, videos, articles, etc. Social media is made up of social networks that includes Facebook, Instagram, Twitter, Snapchat, etc. These are online platforms that enable communication between site accounts. These are any online platforms that enable communication between site accounts. These sites are often agreed to the terms and conditions of these sites without thought.
Social Media is about forming communities, for individual users and for business use. Social media fits into the broader definition of mass media. Mass media is any platform that allows for a wide dissemination of information to a large audience. Trust is vital for a successful online and social presence. Social networks rely on engagements that include likes, comments, tweets, retweets, reposts and basically anything you can click on.
Social networks are also mobile. Social sites are visited on mobile devices. Social networks are vital to a good marketing strategy because the produce consumer insights and analytics.
Why does all this matter? Social media is here to stay, even with all the ethical and legal struggles facing the platforms today. Marketing and communications professionals have to know how to leverage these platforms in order to compete in today’s business world. Social media can strongly influence how you promote your organization (or yourself, for that matter), so we have to stay on top of things when it comes to our digital marketing.
What was my role for this course? I created a Social Media Analysis on my own company VerBloom Designs. I was to analyze and critique a small business and how what kind of name has populated on social media, its analytics and popularity. I was also to create a 30 day content calendar on how to use Social Networks for my business. I have included the 30 day content calendar to show my work.
Your browser does not support viewing this document. Click here to download the document.