WHAT IS DIGITAL COMMUNICATION?
Digital Communication involves an organization's online communication efforts. Most organizations today use a wide range of online channels-from their website to mobile chat to blogs- to connect with current and prospective customers. employees, and other stakeholders. They need digital marketing professionals who have a keen understanding of how to leverage this convergence of technology and messaging to their advantage. Digital communications professionals are responsible for everything from creating online brand assets to building an engaged social media audience.
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TOP SKILLS FOR SUCCESS IN DIGITAL COMMUNICATION
Employers across industries are looking for digital communication professionals with a variety of specific skill sets.
21st Century Skills Needed
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Flexibility- People who are highly adaptable with priorities and discipline often shift quickly. Flexibility is highly valued in these roles. Hiring managers want employees who can easily adjust to changes. Commitment to lifelong learning- Ongoing education is important for staying marketable and on the frontline.
A passion for storytelling-Digital Communication are often rooted in the art of persuasion, and one of the best ways to persuade your audience is by crafting a strong narrative.
Empathy-Being a strong communicator involves gaining a strong appreciation for your audience and what drives them. Once you are able to see other people then you can establish more effective connections with them. Curiosity- Being inquisitive will carry you a long ways. The best digital communication practitioners are those who crave a deeper understanding of the people,processes, and channels of communication. |